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Sony's A7S series is known for its low light Video capture and was once the go-to camera to shoot high-quality 4K videos in challenging lighting conditions. It can see in the Dark and perform better than any other similarly priced cameras in high ISO conditions. A7S2 ( ILCE-7SM2 ) has been out for a while now, and A7S3 / ILCE-7SM3 is long overdue. What's stopping Sony from bringing its flagship video-centric mirrorless camera to the market? If you look at recently launched Sony bodies like the A9 Mark 2, A7R3 Mark 4, APS-C flagship A6600, you would notice one major feature missing on all those bodies. None of these cameras can shoot 4K at 60fps. While every major camera manufacturer is launching new bodies with 60fps 4K, for some reason Sony is not able to launch one with it. It's a curious case. Maybe there is some technical issue Sony is facing with the technology they have, that is stopping them from implementing this feature.  Sony's recently launched FX...

While Nikon and Canon were launching new DSLR cameras, Sony was busy concentrating all their resources on developing their Mirrorless Camera System. Sony clearly understood Mirrorless is the future and put out cameras after cameras under SonyAlpha branding. Thanks to this early vision, they got a head start in the mirrorless camera market. The Sony A6000 Mirrorless Camera with an APS-C crop sensor ( even though ship with the worst Kit lens on any camera ) became an instant hit. It was replacing two cameras - Nex 6 and Nex7. I myself bought one in 2015 and was amazed by how lightweight and easy to carry around this camera is. Sony released many more in the A6000 series after that - A6300, A6500, A6600, A6400, and A6100. All were received quite well, except the A6300 which had some severe heating issues during long 4K recording. In the Full Frame Mirrorless Market, Sony was the only manufacturer launching new cameras. Only recently Nikon, Canon and Panasonic stepped into this segmen...

According to SonyAlphaRumours , the next gen Sony Alpha A7S model will come with some impressive specs. Some of these specs are completely new to Sony Alpha line of cameras. Unlike A7 and A7R variants, A7S model is aimed at videographers and is known for it's high res video recording capabilities even in low light, high ISO scenarios. Older A7S first and second gen variants only had 12MP sensors. That's going to change with the upcoming A7S III model. According to reports, Sony A7S3 will feature a completely new Sensor with higher resolution pixels, probably more than the regular 12MP sensor we have seen on older A7S cameras. It will also feature 4K @ 120fps support which is currently not available on any mirrorless / dslr cameras made by either Sony or by it's competitors Nikon, Canon and Panasonic.  To keep the camera cool during long recording times, Sony is also equipping this upcoming model with a cooling vent. 6K @ 24fps support is expected as well, mainly bec...

DSLRs ruled the photography world for a number of years. However, in recent years, Mirrorless cameras have surfaced with better features, attractive specs and compact bodies, making a lot of photographers to abandon their trusty DSLRs and switch to Mirrorless. In the early days of Mirrorless system, Sony and Panasonic were the main players in the market. Both Nikon and Canon have now joined the Mirrorless game with their own mounts. What are the benefits of Mirrorless Cameras over DSLR ? Most of them are Compact and weighs lesser than it's DSLR counterparts thanks to lack of a Mirror inside. So it's easy to carry around Older vintage lenses and lenses from different mounts can be easily adapted to the system via adapters EVF - there is no Optical View Finder on Mirrorless bodies, instead they comes with EVF. The main advantage of an EVF is that you get realtime feedback on the screen about how your final image would look like while you adjust various settings. With an...